Who I Am.
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As the former Director of Corporate Synergy for The Walt Disney Company, Lorraine has established herself as a synergy strategist, innovative communicator, out-of-the-box marketer and idea specialist with over two decades of experience.

Lorraine launched her career with Disney as a motion picture and television publicist coordinating the public relations efforts of numerous Disney movies and television shows.  After six years, she moved into the theme park arena and assumed the position of Manager of Publicity at Disneyland followed by a return to Disney Corporate headquarters where she was named Director of Corporate Synergy for the entire Walt Disney Company.  As the originating executive in that leadership role she coordinated all marketing communications and internal cross-promotions for over 50 diverse Disney businesses - from film and television to home video, consumer products, sports, theatrical productions and theme parks.

After leaving Disney, in 2003 Lorraine launched Santoli Communications as a Marketing, Public Relations and Synergy consultancy bringing a vast scope of experience to her clients.  Additionally, from 2010 to 2013 she served as the pro bono Executive Director of The Annette Funicello Research Fund for Neurological Diseases, an accredited 501(c)3 non-profit foundation.

Santoli is also a writer have published myriad magazine stories and is the author of four books, The Official Mickey Mouse Club Book, The Disneyland Resort: Magical Memories for a Lifetime, The 10 Secrets to Organizing a Nonfiction Book, and most recently in 2015, Inside the Disney Marketing Machine.



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